Hands-on with your whole online presence.

Lash It Up has spent over a decade building a genuinely excellent reputation in Enfield as a family-run beauty salon. The problem was never the work. It was that Google barely knew it existed. The old site ran on WordPress, propped up by a stack of plugins and oversized images that looked fine on an SEO checklist but loaded slowly in practice, and every plugin update was one more thing that could quietly break something. Meanwhile, years of five-star reviews sat mostly on Fresha and Facebook, invisible to anyone searching Google fresh. And because a beauty salon's services genuinely shift over time — new training, new treatments, sometimes a deliberate push toward higher-value services — the site needed to be easy to update, not something everyone was afraid to touch.

Rebuilt for speed and mobile

Over 80% of visitors arrive on a phone, so that is what got optimised first. The homepage's largest image alone went from 92KB down to 24KB, a 73% cut, with fonts and styles set up to load instantly instead of blocking the page. Small changes, but they add up to a site that feels instant rather than sluggish.

Local SEO, done properly

Structured information now covers services, prices, opening hours, FAQs and reviews, so Google (and AI tools like ChatGPT and Gemini) can read the business accurately instead of guessing. There is a dedicated page for each of the eight nearby areas people actually search from — Chase Side, Winchmore Hill, Palmers Green, Southgate, Cockfosters, Ponders End and Potters Bar, alongside Enfield Town itself. The business's name, address and phone number were inconsistent across the web, and the salon was missing from several of the directories that help boost local rankings. Both are fixed now: consistent details everywhere, checked against the registered company record, and listed on the directories that actually move the needle.

A quiz that keeps people on the page

A short interactive lash-style quiz was added to the site, something genuinely unusual for a local salon. It gives visitors a reason to linger and interact rather than bounce straight off, which Google reads as a real engagement signal, on top of being a fun, low-pressure way for someone to work out which treatment suits them before they book.

Reviews that keep moving

Google reviews went from 79 to 88 in under two weeks, on the way to 100, using a simple weekly, non-incentivised review-request message. Combined with Fresha, the salon now sits on 863 verified reviews at a 4.9★ average.

Google Ads, made more targeted

The account was already running Google Ads, but broad and loosely targeted, eating into budget without a good return. It was optimising for page views, not bookings. Left on its default settings, Google Ads is incentivised to keep broadening your reach and spending more of your budget, which pulls a campaign further from the customers who are actually ready to book. This one was rebuilt around real booking clicks instead, narrower and more intent-driven, with a business-name mismatch and a rejected before/after image asset both diagnosed and resolved along the way. The audit also caught the account paying for keywords the salon was already ranking position two to three for organically — free clicks it did not need to buy.

Watching what actually works, not guessing

Analytics and Search Console were connected read-only, so changes could be measured rather than assumed. That surfaced a real finding: paid traffic landing on the generic homepage converted at only 15%, against 71–89% on pages built for one specific treatment. The homepage was rebuilt around that finding, with the two actual best-converting treatments now featured above the fold instead of eight services fighting for equal attention.

Content that answers real questions

New articles were written to answer the actual questions people were typing into Google — the real cost of laser hair removal, the real cost of powder brows, how a Korean lash lift compares to a standard one — plus a small but important correction: an inaccurate treatment-branding claim was found and fixed rather than left to mislead.

"The old site never showed up when people searched for us, even though we'd been here ten years. Now we're turning up for the exact searches we want, and the phone doesn't stop. It's the first time our website has actually felt like part of the business instead of something we ignored."

Owner, Lash It Up Beauty Salon

Maya Shipping's owner is genuinely good at what he does: moving full shipping containers for clients worldwide, built almost entirely on his own network and word-of-mouth recommendations from the people he works alongside at ports and depots. The website had not kept pace, to the point it was doing next to nothing for the business — a single page, untouched for over five years, so far behind that an expired security certificate was throwing browser warnings at anyone who found it. He did not need convincing that he did good work. He wanted a website that could actually generate qualified leads, with enough information captured up front that he could pick up the phone, put his years of experience to work, and close the customer himself.

A proper site, not a patched-up one

Rebuilt from scratch as 68 clean, fast pages, hand-built rather than propped up on a plugin-heavy CMS. No more security warnings, and nothing slow to load.

One page per route, not one page trying to do everything

Instead of a single page vaguely claiming to ship "worldwide," the site now has a dedicated page for each real shipping lane and region — UK to Turkey, UK to Nigeria, China to the UK and more, 19 route pages in total — each with real specifics: the actual ports involved, honest transit-time ranges, not generic filler. Someone searching for exactly the shipment they need to make is far more likely to land on a page that speaks directly to it.

Built to be understood by AI as well as Google

Structured information covers the company, its services and its FAQs across the whole site, so search engines and AI tools alike can answer accurately when someone asks about shipping a container from the UK.

A genuine bilingual strategy, not a translated mirror

31 dedicated Turkish-language pages, each independently keyword-targeted to how a Turkish-speaking client actually searches when looking to ship a container from anywhere to anywhere, not machine-translated copies of the English pages. The local language itself does genuine SEO work here, not just sitting there as a courtesy translation. Even the fonts were checked character by character, so Turkish letters like İ, Ş and Ğ always display correctly instead of silently falling back to the wrong font.

A quote form that does not waste anyone's time

The enquiry form captures origin, destination, cargo type and size up front, so a real quote can go out without a back-and-forth over email first. It also includes an optional "beat this quote" field for comparison shoppers.

WhatsApp first

Given clients are often abroad and in different time zones, WhatsApp was made the primary way to reach a real person quickly — a floating button and inline links across the whole site, rather than relying solely on a phone line.

Content for someone shipping for the first time

Four in-depth guides — how to export from the UK for the first time, what shipping a container actually costs and why (deliberately no invented prices, just the honest factors), a UK–Turkey customs guide covering ATR and EUR1 certificates, and a 22-term glossary — built to earn the trust of someone who has never done this before.

Small fixes that matter

The business's logo was showing incorrectly whenever the site was shared on social media or WhatsApp — fixed. The registered company address on file was out of date — corrected against Companies House.

Repositioned to match how the business actually operates

The site now presents Maya as a genuine global FCL freight forwarder — any port to any port, across Europe, the Middle East, Asia, Africa and the Americas — with Turkey kept as a named strength rather than the whole pitch, matching how the business actually operates today.

"Our old website wasn't bringing in anything worth mentioning. Now the enquiries that come through are ready to talk numbers, not just browsing. I can pick up the phone and close them myself, which is exactly what I needed."

Owner, Maya Shipping

What's next: claiming and optimising his Google Business Profile, and finishing the site's full analytics setup — the last pieces before we start actively growing his search visibility the way we have for Lash It Up. A local salon only needs to show up in local searches. A freight forwarder wants to be found by anyone searching with intent to move goods from one place to another, anywhere in the world — so the strategy here is built around reach, not just locality.